Outbound Sales Manager

The Cognito Outbound Sales Manager will be a highly driven and experienced automotive aftermarket industry sales professional, with a proven track record of successfully organizing and managing outbound sales and marketing efforts across passenger truck and UTV aftermarket product channels. The position is primarily accountable for new dealer acquisition and contributing to top line sales production, growth, branding and relationship management, which will include developing and activating outbound-specific marketing and sales strategy.

The Outbound Sales Manager plays a critical and leading role in identifying, prioritizing, communicating, and executing new growth opportunities outside of the current established Cognito book of business. Motivating channel partners to take action by building trust and enthusiasm in our brand is a requirement. The ideal candidate will seize every opportunity to get in tight with new qualified dealer prospects while helping them to develop lasting relationships with the Cognito brand. The ideal candidate will have at least 2-3 years of successful B2B sales experience, very strong attention to detail; and must have strong organization, self-motivation, and be connected to aftermarket truck and UTV product trends.

Core Responsibilities:

 Activate new Dealer Accounts and establish a successful closing rate for opening orders:

  • Continuously hunt, generate and identify qualified sales leads in focused truck and UTV reseller categories primarily through relationship mining, as well as internal and external networking within the truck and UTV aftermarket upfitting industry.
    • Cultivate and call on new prospective partners that fit within the company’s growth plan. Continuously maintain a high level of communication with prospective new dealers on, while building a robust, prequalified sales list.
    • Most importantly, be able to close on those leads.

 Development of Best Practice Guide & Processes:

  • Take charge by developing new Standard Operating Procedures so we can build out scalable processes for future outbound sales hires.

 Internal Reporting, Department KPIs & Goal Setting: 

  • You will work directly with the CEO and Director of Sales & Marketing to set monthly targets. We expect a minimum of six (6) outbound generated new business calls or meetings a week with a goal of uncovering a minimum of ten (10) qualified opportunities a month.



  •  Strong connections in the truck and UTV upfitting dealer/reseller space; at least 2-3 years of experience with executing on the full sales cycle for a dealer-direct/retail direct aftermarket automotive or powersports brand.
  • Get-it-done leader with the ability to see new markets and revenue growth opportunities where others lose their confidence.
  • Knowledgeable about the truck and UTV aftermarket product industries (including about our competitors) and can learn fast on the job.
  • Knowledgeable about the automotive and powersports service and product upfitting industries (i.e. suspension, tire/wheel/alignment shops; suspension parts and component retailers with showrooms, etc.).
  • Aggressive and patient with a winning mindset and never give up attitude.
  • Ability to drive interest and meetings with prospective clients over the phone as well as face-to-face.
  • Strong track record of demonstrating individual value through relationship building and management at all levels of an organization, brand side preferred.
  • Excellent written and verbal communication skills; can articulate ideas and concepts clearly and concisely.
  • Possess a driver's license and willing to travel for client sales meetings and dealer support.
  • Bachelor's degree, or relevant marketing course work, sales training or focused industry experience.
  • 2+ years relevant CRM experience, preferably in B2B, and specifically related to scheduling, call logging, segmentation, data collection and analytics.
  • Ability to communicate both verbally and in written presentation format to business leaders at all levels and influence key stakeholders across the prospect organization.
  • Experience with Epicor, SAP or Oracle ERPs and CRM Salesforce or similar platforms a plus.


Compensation: Base plus Commission

Other Duties

Please note this job posting is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

EEO Statement

Cognito Motorsports, Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Cognito complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Cognito expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Cognito’s employees to perform their job duties may result in discipline up to and including discharge.


Information about Bakersfield: 

Bakersfield has long been known as a stopover for those traveling between Los Angeles and San Francisco. But people who consider putting down roots in the area will find a healthy job market and an affordable place to raise a family. In fact, it's Bakersfield's strong sense of community and family and its booming oil and agriculture industries that keep the region thriving.

In some ways, Bakersfield feels like Texas: Oil rigs dot the horizon, and honky-tonks are easy to come by. But the metro area's location in the fertile San Joaquin Valley has instilled in residents the love of fresh, locally sourced foods, which is at the heart of California culture.

Bakersfield has hundreds of miles of bike paths and lanes and nearly 60 parks, offering locals plenty of opportunities to enjoy the outdoors. Plus, residents are a short drive from the Sierra Nevada Mountains and some of California's expansive national forests.

Bakersfield is more affordable than most other parts of California. Purchasing a home in Bakersfield will cost nearly three times less than in Los Angeles. Additionally, Bakersfield residents spend more than the average American on everyday expenses like food, utilities and transportation, but that amount pales in comparison to what Los Angeles residents spend. As a result, some of L.A. County's workforce opts to live in the Bakersfield area. Bakersfield is home to a multigenerational, multicultural population. Diversity can be seen throughout the region from the wide variety of small mom-and-pop restaurants and shops selling international foods and goods. The metro area is known for its Basque restaurants, which have remained in the area long after people from the Pyrenees region of France and Spain first came to Bakersfield in search of gold.  

Much of Bakersfield's population is of working age, with about 10 percent of residents older than 65 and roughly a third of the population younger than 20. Because of high-performing schools, neighborhoods in the northwest part of the metro area are particularly attractive to families.

Bakersfield residents find plenty of ways to enjoy the region's pleasant weather, from parks within the city limits to trails in the nearby Sequoia and Los Padres national forests.

Although major league sports don't have a presence in the area, hometown fans cheer on their minor league favorite, the Bakersfield Condors hockey team. Racing fans can take their pick of asphalt, dirt, autocross or drag racing at nearby tracks.

If museums are more your scene, the award-winning Bakersfield Museum of Art is a must-see, as is the California Living Museum, known as CALM, which exhibits animals and plants native to California.