E-Commerce Marketing Content Manager

Position Overview: The E-Commerce Marketing Content Manager is responsible for maintaining and overseeing the Cognito corporate website and all digital initiatives required to support its day-to-day operation, optimizations and updates. The qualified candidate will also have the skills and experience to continually improve the UX and UI website features, while ensuring optimum engagement, influence and conversions through all web and social media touchpoints, including Amazon Marketplace, eBay and email campaigns.

Essential Duties and Responsibilities:

  • Manage e-Commerce UX, UI maintenance and improvement initiatives for all Cognito digital touchpoints.
  • Ensure efficient and timely loading and effective searchability for all product data content.
  • Constantly review and improve the Cognito website for overall configuration and navigation efficiency.
  • Collaborate with the Marketing Design Manager to develop fresh homepage, product and interior page content and HTML production.
  • Upload and distribute new product data and strategically plan launches and reseller support.
  • Manage site updates on a weekly, monthly and quarterly basis to align with master marketing initiatives and calendar.
  • Plan, design and develop monthly B2B and B2C email and social media campaigns.
  • Manage Amazon Marketplace and eBay market space to ensure optimal Cognito product representation and reseller compliance.
  • Keep the sales team and distribution channel partners updated in advance of all promotions, campaigns and product releases.
  • Work closely with sales to prepare and present weekly detailed campaign-to-sales performance reports to the Marketing Governance group.
  • Prepare and analyze weekly/monthly/quarterly KPI reports on website performance and present to executive management with summaries and recommendations.
  • Analyze RMA data and report data metrics with analysis to sales, engineering and executive management.
  • Prepare and analyze monthly social media and email campaign performance reports and present to the Marketing Governance group.
  • Perform other related duties as required.

Qualifications:

  • BA or BS Degree from an accredited four-year university
  • 3+ years professional full-time experience with e-commerce websites, social media and digital B2B and B2C marketing.
  • Knowledge and proficiency with digital marketing, e-commerce and SEM best practices.
  • 1+years of experience administering Amazon Marketplace and eBay brand positioning, control and compliance.
  • Exceptional analytical, communication and project management skills.
  • 3+ years of experience with Adobe Creative Suite; Photoshop, InDesign, XD, Premier Rush; MS Office Suite; Excel, Word, Outlook, PowerPoint.
  • Able to produce high quality work on-time, both independently and collaboratively as an effective and consistent team player.

Physical Demands

This is largely a sedentary role; however, some lifting of parts will be required for photography and staging purposes.

Other Duties

Please note this job posting is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

EEO Statement

Cognito Motorsports, Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Cognito complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Cognito expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Cognito’s employees to perform their job duties may result in discipline up to and including discharge.

About Cognito:

Cognito Motorsports Inc. is a leading manufacturer of aftermarket steering, suspension chassis, and accessory upgrades, with over 17 years of market presence. Cognito specializes in manufacturing and marketing innovative OE replacement and high-performance component upgrades for passenger trucks, SUVs and UTVs, in addition to marketing through a network of WD, dealer and online performance retail sales companies.

Information about Bakersfield: 

Bakersfield has long been known as a stopover for those traveling between Los Angeles and San Francisco. But people who consider putting down roots in the area will find a healthy job market and an affordable place to raise a family. In fact, it's Bakersfield's strong sense of community and family and its booming oil and agriculture industries that keep the region thriving.

In some ways, Bakersfield feels like Texas: Oil rigs dot the horizon, and honky-tonks are easy to come by. But the metro area's location in the fertile San Joaquin Valley has instilled in residents the love of fresh, locally sourced foods, which is at the heart of California culture.

Bakersfield has hundreds of miles of bike paths and lanes and nearly 60 parks, offering locals plenty of opportunities to enjoy the outdoors. Plus, residents are a short drive from the Sierra Nevada Mountains and some of California's expansive national forests.

Bakersfield is more affordable than most other parts of California. Purchasing a home in Bakersfield will cost nearly three times less than in Los Angeles. Additionally, Bakersfield residents spend more than the average American on everyday expenses like food, utilities and transportation, but that amount pales in comparison to what Los Angeles residents spend. As a result, some of L.A. County's workforce opts to live in the Bakersfield area. Bakersfield is home to a multigenerational, multicultural population. Diversity can be seen throughout the region from the wide variety of small mom-and-pop restaurants and shops selling international foods and goods. The metro area is known for its Basque restaurants, which have remained in the area long after people from the Pyrenees region of France and Spain first came to Bakersfield in search of gold.  

Much of Bakersfield's population is of working age, with about 10 percent of residents older than 65 and roughly a third of the population younger than 20. Because of high-performing schools, neighborhoods in the northwest part of the metro area are particularly attractive to families.

Bakersfield residents find plenty of ways to enjoy the region's pleasant weather, from parks within the city limits to trails in the nearby Sequoia and Los Padres national forests.

Although major league sports don't have a presence in the area, hometown fans cheer on their minor league favorite, the Bakersfield Condors hockey team. Racing fans can take their pick of asphalt, dirt, autocross or drag racing at nearby tracks.

If museums are more your scene, the award-winning Bakersfield Museum of Art is a must-see, as is the California Living Museum, known as CALM, which exhibits animals and plants native to California.